How the Betting Industry Attracts Sports Bettors?
The online betting industry is constantly trying to find new ways to attract sports bettors. And that's great. But why? Well, the best way to attract punters is to give them enticing offers over and over again. And that's what the best betting sites do week in week out. Read on to learn about the different ways and methods the online gambling industry uses to entice players to join and place wagers.
Online Sports Betting Promotions
Bookmakers use a wide range of marketing strategies. However, one is more successful than the others. We are talking about sports betting promotions, of course. Online betting sites have bonuses and promos for both new customers and existing players. That's not something you get at retail betting shops. So, bonuses and promos are the biggest selling points for online sports betting and the reason why more and more punters are wagering online.
Online Gambling Promotions for New Players
The main goal of online gambling promotions is to attract new players to join sports betting sites. However, for that to happen, online bookmakers must offer top-quality bonuses and promos to their new clients. And that's exactly what they do. The two most common betting offers bookmakers use to attract new players are welcome bonuses and no deposit promos. Let's find out more about them.
Welcome Bonus Offers
Most online betting sites and racing bookmakers have welcome bonus offers for their new customers. So, how do these bonus offers work? Well, as soon as you sign up with a betting site, you can activate the welcome bonus by making a qualifying deposit and placing a qualifying bet.
If you do that and meet other conditions stipulated in the welcome bonus, the betting site will give you free bets or welcome bonus funds. You can then use those betting funds to place wagers. If you win, you can withdraw your winnings as real money. Sometimes, welcome bonus offers come with wagering requirements, so you might need to meet those playthrough conditions first and then withdraw your winnings.
No Deposit Sign-up Bonuses
Unlike welcome bonus offers, where you need to deposit, with no deposit bonuses, you don't need to send any money to your betting account. The only thing you need to do is sign up with the bookmaker. Signing up is the process of opening an online betting account. It is usually pretty straightforward, and betting sites guide you the entire time.
No deposit bonuses are not as lucrative as welcome offers. However, they don't have to be. They allow you to place online bets with no money wagered and let you withdraw your winnings as real cash. As with deposit welcome bonuses, though, most of these no deposit sign up bonus offers have wagering requirements you need to meet before you withdraw your winnings.
Sports Wagering Promos for Existing Customers
It's not just new players that get to feel the perks of sports betting promotions. Existing sportsbook customers also get their fair share of rewards and bonus offers. Bookmakers know that one of the ways to incentivise recreational gamblers to place more bets is to reward them with existing customer promos. So, that's what they do. Let's look at the most common existing player bonuses and how they motivate bettors to stick with the bookmaker they joined.
Loyalty Programs
The best way to motivate existing players is to log every bet they place and to reward them accordingly for their efforts. Betting sites know this, so they try to find ways to give more to players who place a larger number of bets and to motivate others to do the same. They do this by creating loyalty programs.
A bookmaker's loyalty program gives you points for each wager you place. The more you bet, the more points you collect. Consequently, the more points you accumulate, the higher you climb the betting site's loyalty ladder. And the higher on that ladder you are, the better your loyalty perks get. The loyalty program benefits you can get include the latest free bet offers, cashbacks, reload deposit bonuses, prizes and rewards, and so on.
Reload Bonuses
Punters get bonus funds and free bets when they join a betting site. However, they also get them when they top up their online betting accounts. When sports bettors deposit money into their accounts during promotional periods, they become eligible for reload deposit bonuses.
These promotional periods include festive seasons like Easter and Christmas, but also weekends, days like Halloween and Black Friday, special sports events like World Cups and the Olympics, and so on.
Reload bonus offers are not as lucrative as welcome bonuses, but they are still great ways to fund your betting adventure. For instance, a welcome bonus offer might match your first deposit 100%, while a reload bonus will only match your deposit amount by 50%. However, a 50% match is better than no match at all; we are sure you will agree. Punters appreciate these gestures too, and reload bonuses are among the most valued sports betting promotions for bettors.
Cashback
Quality bookmakers and sports betting companies reward their customers even when they lose. They do this via cashback promotions. When you opt-in for a cashback promo, you get some of your losses back. Gambling cashback sites usually return your losses every month.
If the bookmaker has a loyalty program, it will likely feature cashback as one of the benefits for gamblers who wager regularly. If it doesn't, you can ask customer support if the betting site has a cashback promo and whether you can take part in it.
Cashback is often an undervalued and underappreciated sports betting promo, but it can help you with your online wagering bankroll significantly, especially if you manage to find a betting site with a 5% or 10% monthly cashback. That means you will get 5% or 10% of the money you lost back. And that's not something you should ignore.
Enhanced Betting Odds Promotions
Online sports betting adverts and welcome bonuses can attract lots of sports fans to join online bookmakers. However, to keep those punters happy and make sure they continue coming back to your betting site, you have to give them enticing betting markets and odds. And that's exactly what enhanced betting odds promos achieve.
When you activate these boosted odds promos, you get better prices than those at the regular sports betting markets. As with reload bonuses, bookmakers give enhanced odds promos to players during special events like competition finals, World Cup games, playoffs, the Olympics, etc. The best way to profit from these boosted odds promos is to keep your eyes peeled and to pounce on them when you see that the bookmaker offers them.
Sports Betting Advertisements
All online bookmakers advertise their products. Sports betting advertisements are by far the most common form of online gambling marketing, and it comes in all shapes and sizes.
For instance, you can see sports wagering advertisements on TV between games or during half-time. You can also hear them on the radio while driving to work. Even if you are at the stadium or horse racing track, you can see various bookmakers advertising their products on the side of the pitch or race track.
Most often, however, you can see gambling advertisements online. You can see these sports betting ads while reading the news, at affiliate sites, or while watching sports highlights videos.
Bookmakers' social media sites also feature various types of sports betting and gambling advertising. In other words, you can follow bookmakers' social media channels and profiles and get the latest sports betting promotions first-hand.
Better Online Betting Products than Competitors
Another way that the betting industry tries to attract punters is by offering better online betting markets and products than their competitors. That often includes introducing products and services that weren't available before. So what does this mean for sports bettors?
Usually, it means that bookmakers offer a wider range of sports betting markets, both pre-game and in-play ones. Betting sites also try to give bettors more lucrative promos, better mobile apps, more payment methods, superior customer service, etc.
As a rule of thumb, online betting sites that innovate and try to increase players' gambling involvement through innovations are the ones that have better wagering products. A good example of this is the crypto sports betting scene. Crypto gambling operators introduced crypto deposits and withdrawals to the global gambling community, something that was not possible before them.
So, because punters could make their transactions in the cryptocurrencies they owned, they didn't need to exchange them for fiat currencies. As a result, they chose crypto betting websites ahead of regular bookmakers.
Betting and Gambling Sponsorship Deals
If you watch sports, you have probably noticed that most teams wear the name of their sponsors on their shirts. And it is usually not just one sponsor. Teams sign deals and partnerships with multiple companies, and a large number of these companies come from the betting industry.
Betting and gambling sponsorship deals are so common in the world of sports that teams have the name of bookies on their training gear, on their team buses, and in stadiums. In fact, some stadiums bear the names of the betting companies that have partnered with the teams that play there.
Players are heavily involved in gambling advertising too. Both former and active players shoot betting and gambling adverts, promote betting companies via social media and encourage responsible gambling.
