Frequently Asked Questions
What are markets in sports betting?
When you hear people talking about markets in sports betting, they refer to the bet types and options you can wager on. For instance, these markets include Over/Under bets, moneyline wagers, and handicap betting lines.
How is sports betting marketing affecting gambling attitudes?
Marketing increases sports betting prevalence rates. It also incentivises punters to gamble online and try out different sports betting products. It influences betting behaviour and leads to more people gambling online as well.
What prevention strategies do betting companies use?
Gambling companies use various techniques and methods to prevent gambling problems. They reduce problem gambling by allowing players to set deposit and betting limits. They also list various helplines that can assist players who have developed a gambling problem.
What are the most effective sports betting marketing strategies?
The best gambling industry marketing strategies are the ones that result in more players joining betting sites and continuing to play there. Bonuses and betting promotions for new and existing customers achieve the best results in this regard.
Is it legal to advertise online betting products in the UK?
Yes, it is. However, all sports betting and gambling operators working in the UK must get a license from the Gambling Commission to be able to interact with UK customers. That interaction also includes gambling advertising.
Can gambling be advertised?
Yes, it can, but it all depends on the betting site that is advertised. Licensed and regulated betting sites can advertise their products under the legal frameworks imposed by governments. However, offshore gambling sites are not included in these legal frameworks, so they cannot promote their products to bettors, at least not legally.