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William Hill

Steven D. Thompson


Alternative Bookies


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100% up to $100

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100% up to $500

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Established: 1934
Minimum Deposit: $10
Licenses: UK Gambling Commission
4.1/10 Betpack Rating

William Hill Review

William Hill Pros & Cons



  • Experienced brand in the industry
  • Many bonus offers
  • Mobile app available


  • Too many conditions on bonuses
  • Uncompetitive odds
  • Limited betting markets

William Hill Overview

UK Gambling Commission
English, Russian, Spanish, German, Japanese, Polish, Chinese
Loyalty/VIP Programme
William Hill Extra Features
Bonuses, Casino, Cash Out Func., Live Streaming, Odds Boost, Mobile App
Withdrawal Limits
£5000 Per transaction

William Hill Payment Methods

Depositing Methods
Withdrawal Methods

William Hill Extra Features

Extra Features

William Hill User Reviews

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Table of Contents

    William Hill Review

    Without much introduction, William Hill is one of the biggest betting sites available online today. It is an incredible online betting platform that has stood the test of time and boasts a positive global reputation today.

    Williams Hill is regulated by the UK Gambling Commission for players in Great Britain, while for the other players around the world, it is licensed by the Gibraltar Gaming Commissioner. 

    You wouldn’t find many betting companies that came into existence before William modestly on his motorbike, the betting platform, named after the owner, kicked off on humble beginnings back in 1934 in Birmingham.

    It continued to grow from a one-man business to a multi-national one, which then gave rise to the online betting platform in 1998.

    Literally speaking, William Hill has been in existence for up to a century and has persisted in giving both new and old players a superb gambling experience that is next to none. It is no surprise that the platform remains one of the most famous and largest bookmakers in the UK. Also, they accept players from all over the world.

    Earlier in 2022, William Hill was acquired by 888 Holdings, one of the world’s leading online gambling and betting companies, as they continue to improve and expand their platform even further. The fact that this platform has existed for close to a decade and continues to be innovative and stay relevant with the latest trends is something that sets them miles apart from any competitor.

    In this complete review, we'll share all you need to know about William Hill online bookmaker.

    William Hill Bonus Offers

    William Hill rewards both new and veteran players with a vast range of promotions. They have a huge welcome offer for new players and a variety of ongoing promotions for existing members as well.

    However, there are certain William Hill bonus terms and conditions attached to these offers, and that is why you must understand all the requirements before withdrawing your winnings.

    Moving forward, let's take a look at these William Hill offers below and what each of them entails.

    Welcome Bonus

    After successfully registering as a player on this platform, you will be asked to select a welcome bonus. Note that the William Hill betting site offers invariable options, which include sportsbook and racebook. To access the sports betting incentive, you must claim the sportsbook bonus, not the racebook one.

    The welcome bonus helps players access bigger earnings and enhance their betting journey on this betting platform. This goes a long way in improving players' overall experience on the site.

    New players are rewarded with a 100% welcome bonus of £30 after making the first deposit and betting at least £10. Please note that you need to input the bonus code “H30” while creating your account.

    Here are some of the wagering requirements that new players should be on the lookout for:

    • Ensure you stake at least £10 on an odd of 1.5 or more to receive the William Bet free bets.
    • Get rewarded with free bets by adding a new selection of free bets at the down list of your slip when making a bet. As a new player on the betting site, you can access two free bet promos of about £15 each. Your free bets can be used on all the sportsbook products except for tote, pool, and lottery bets.
    • When you place a single bet, only the winning part of the bet will be added towards the promotion, and it must have a minimal amount of £10 or exceed it.

    All the welcome bonus offers rewarded to new players must be used within 30 days of activation, or they will expire.

    Acca Bet Boost

    To qualify for this bonus, you must place multiple bets on at least three events. This bet boost allows you to improve your betting odds; the higher your wager, the bigger your boost gets. The maximum amount allowed to be boosted here is £20. This bonus is available in all sports, excluding horse racing and greyhounds.

    10% Tennis and Cricket-In Play Insurance

    This promotion offers players 10% of their in-play losses as a form of a cashback reward. The cashback for the previous week is credited to the player's accounts every Monday. To be eligible for this promotion, you must have placed bets on only singles and live betting matches. This bonus does not count for multi-bets and pre-match bets.

    Just as the name implies, the promotion is only available for tennis and cricket betting markets.

    Horse Race Promotion

    Horse racing fans are not also left behind in this betting platform as William Hill provides them with a best odds guaranteed promotion. This allows players to enjoy the best value selections regardless of when they wager.  To be eligible for this bonus, you must have placed multi bets of each-way terms at ½ odds. Once you have been rewarded with this promotion, endeavour to use it within 30 days before expiration.

    Top Price Guarantee

    This is a unique kind of promotion we’ve never seen before. William Hill compares all the prices that other bookmakers on the market feature for big horse races. If any of their prices are better than William Hill’s, the platform increases the price even after you place the bet.

    Sports Betting Options

    With more than 30 different sports to bet on, William Hill offers an ample experience. The sports section of this platform is very prominent among veteran players due to the various market options they offer. Some of their options include Total Team Cards, Double Chance, Half Time / Full Time, Handicap, Both Teams To Score, Odds / Even, 1st Half Total, Home To Win, Away To Win, and Full-Time Draw. 

    William Hill is a fantastic betting site that provides enhanced odds for players, and as a matter of fact, the margin here is highly competitive. It also allows you to follow the live statistics of any ongoing matches. The betting odds can be calculated in fraction, decimal, or American formats.

    The sports betting options on this platform are classified into the following categories: 

    Traditional Sports

    These include games that have been in existence for a while. They are readily available on this betting platform for sports game lovers. Enlisted below are a few of them that you will find at William Hill;

    • Football
    • Basketball
    • Tennis
    • Boxing
    • Horse Racing
    • Cycling
    • American Football
    • Darts
    • Ice Hockey
    • Cricket


    This platform has an esports section that allows players to place total bets on a broad collection of games. Here are a few popular ones that you will find at William Hill:

    • League of Legends
    • Call of Duty
    • Overwatch
    • Midnight in Paris
    • Counter-Strike Global Offensive
    • Rainbow Six

    The amount of events on this esports section is not as huge as the traditional sports section of this platform. However, compared to other betting platforms, William Hill is assumed to be more generous in terms of its odds.

    Also, there are other specials on this platform for those who would like to take a break from betting and try out something new. The variety of specials on this platform, such as politics, TV shows, and award shows. Although, these particular betting markets are solely dependent on the type of occurrence taking place at that time.

    Cash Out and Bet Builder

    Here, players are enabled to take total control of their stakes, securing their winnings on single and multiple wagers before their bets are settled. All you have to do is to go to the Open Bets section and click on the green Cash Out icon, and you're good to go. Also, you can create your customised bet on this platform by sending #YourOdds and your preferred selections tweet to @WilliamHill, and they will promptly respond to you. 

    In-Play Betting

    This platform has more than 1000 live betting markets available every hour. Also, it offers players live match statistics, a nice feature that most other betting platforms don’t have.

    This in-play betting feature enables you to bet on live events. Once a game kicks off, it becomes live, and you will see live odds and score updates as the game continues.

    Additionally, William Hill provides players with live streaming of their preferred sporting events. However, to use this feature, you must have deposited in your betting account or placed a bet within the last 24 hours.

    To sum it up, this platform delivers one of the leading online sports betting services in this space, offering previews, news, live commentary, interviews, and other sporting events.

    In-Play Bet Types

    William Hill has many in-play bet options ranging from international matches to the lowest league minnows. Here are a few of them, enlisted and discussed below:

    1x2: This type of in-play bet option is quite popular in the football market section. 1 depicts home, while X stands for both teams to draw, while 2 represents away. Here, players are allowed to bet on either home or away to win or perhaps stake a draw.

    Correct Score: In this type of betting option, players are allowed to select several scores based on how they think the teams involved will execute the game.

    Winner: This type of in-bet option allows players to select who they think will win in a game. However, you can only choose one winner.

    Total Games: This market is quite popular in tennis betting. It offers players a specific number and asks them if the team they have selected will or will not exceed that number before they are eliminated.

    BTTS: This betting option is also very popular in the football market section. It offers players the chance to decide whether both teams will score or not.

    Over / Under: This in-play betting market gives you a specific number and allows you to guess if the match you have placed a bet on will go above or below that specified number.

    Virtual Sports

    William Hill also has virtual sports lovers in mind; that is why this section is also not found wanting on the platform. Video games enthusiasts will find numerous virtual sports on this site that will tickle their fancy. Here are the most outstanding virtual sports that you will find in this section:

    • Football
    • Greyhounds
    • Horse Racing
    • Motor Racing
    • Cycling

    William Hill Login

    Here is a step-by-step guide on how to register, make a deposit, and start betting at William Hill.

    First, ensure you visit their official website, then tap on the join button, where you will be inquired about your personal information. You need to fill in your name, gender, phone number, email address, postcodes, and date of birth. 

    Once you have supplied the above requirements, create a password and username.

    Next, choose a security question and add your answer. Feel free to enter a promo code in the designated field, if you have one.

    Finally, tap on the agree and join button to show that you have agreed to the terms and conditions of the platform. Once you have successfully registered on this platform, you can go ahead to make your deposit and start betting on your favourite sport.

    William Hill License and Security

    As mentioned above, William Hill is a legal sports betting site. Every activity on this platform is under strict regulation by the Gambling Commission in Great Britain, while for international players, it has been licensed by Gibraltar Gaming Commission. In other words, this platform is valid and sticks to a stringent set of credible standards.

    As a player at William Hills, you can set the limit for the amount of cash you use on the platform. This is to ensure that you gamble responsibly. Your wagering amount is not the only thing you can set a limit on, as there are other series of controls that you can put on your account, such as product blocking, session time reminders, total self exclusions, deposit limits, and many more.

    Players also get to benefit from the platform's listed tips on how tontify problematic gambling, parental control tools to curb underage betting, and lots of links to third-party gambling addiction support groups.

    Additionally, this excellent betting site provides a detailed privacy policy section, showing how a player's details are obtained and used. William Hill prides itself on taking various measures to protect its users’ data. 

    Also, please note that this platform is strictly for players above the age of 18 years.

    William Hill Banking Options

    William Hill offers an abundance of payment methods for you to choose from, such as:

    Due to UK legislation modifications in April 2020, customers are not allowed to deposit money on any betting sites using their credit cards. This site also gives international players an extensive range of country-specific payment methods. 

    Depositing at William Hill

    When you use a debit card, the maximum deposit is £99,000 per transaction. When you make use of e-wallets, the maximum deposit for Paypal is £5,500, while Skrill has an £80,000 limit and Neteller has £30,000 per transaction. The highest deposit limit is £100,000, which comes with bank transfers.

    On the other hand, William Hill’s cashdirect option has a maximum deposit of £5,000. Paysafecard has a maximum deposit of £200. Although Neosurf is usable by UK customers, they only approve vouchers in EUR. It allows a maximum deposit of approximately £10,000, which often takes 3 to 5 working days to be duly processed.

    Please note that the minimum deposit limits vary depending on the payment method. However, they usually range between £5 and £25.

    William Hill Withdrawal Times

    Same as the deposits, the minimum limit depends on your preferred banking option. However, it is £20 for most banking options. When it comes to the maximum withdrawal limits, it is £5,000 per transaction for most options, including PayPal.

    Moreover, the William Hill withdrawal time is quite fast despite all those strict security measures. If your account is verified, the bookmaker will usually process your withdrawal requests within 2-3 days.

    William Hill Mobile Betting

    William Hill has a functional mobile app, although the website is fully optimised for mobile use, making it user-friendly. This sportsbook is compatible with all mobile devices, which means players can place bets on the go without any hassle.

    The platform's interface was designed to fit any mobile screen perfectly. Additionally, the William Hill mobile app allows players to stake on live events, pre-match events, and more on their mobile devices. Unlike some other platforms, their mobile app is available for both iOS and Android users.

    However, if you are not able to get the mobile app, do not worry, as the William Hill online betting website is fully optimised for you to visit at your will.

    William Hill Customer Support

    William Hill offers a lovely help section with explicit answers to a large number of queries and topics from inquiring players. If you're unable to get an answer to your question, then you can contact the customer support service via email, live chat, telephone, and social media.

    This platform has a dedicated customer service team available to respond to your complaints 24 hours a day. Language is not a barrier on this betting platform as it is accessible to players in 17 languages.


    William Hill is a fantastic betting platform that offers robust sportsbook activities and professionally designed features that can allure both newbies and veterans. 

    With a simple-to-navigate website, customer support, pre-match offer, attractive bonuses, and more, this platform provides a rather thrilling betting experience for its users. Therefore, we highly recommend this bookmaker to our readers.

    Frequently Asked Questions

    Is William Hill safe and legal?

    Yes, it is. William Hill is regulated by the Gibraltar Gaming Commission for international players, while the UK Gaming Commission regulates the website for UK players. Also, this platform utilises the recent security protocols to ensure players betting sessions and transactions are secure and safe.

    Is there a William Hill app?

    Yes, there is a William Hill app that is available for download on Google Play and Apple Store. Further, the mobile app is compatible with all mobile devices, including iOS and Android.

    How can I contact customer support at William Hill?

    You can get help via live chat and email 24 hours a day, 7 days a week.

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