Interview with Viktor Arabynskyi, Head of Product at OnlyWin Casino

I have over 11 years of experience in digital product development, with a career that began in product management. My early work focused on edtech and fintech solutions, allowing me to build a strong foundation in managing complex, user-centered products. For the past four years, I have been in senior leadership roles within the online casino space, where I’ve led the development and scaling of casino operator businesses. Today I have strong expertise in creating and delivering B2B solutions tailored to the needs of the iGaming industry.

I’m motivated by the scale of the market, the fast-paced nature of project development, and the complexity of casino products. Building a successful product in this space requires the ability to align multiple components ᅳ strategy, technology, user experience, and compliance into a cohesive offering.

The market landscape and competitive environment evolve rapidly, so maintaining a leadership position and driving business growth demand consistent focus and high performance. It’s a challenging environment, but that’s exactly what makes it so inspiring.

At OnlyWin Casino we’re always looking to bring fresh ideas to the platform, but never at the cost of stability. When developing new features or improving existing ones, we take a careful, step-by-step approach. Everything is thoroughly tested in a controlled environment first, and we use feature flags to roll things out gradually. That way, we can monitor how things are performing and make quick adjustments if needed without disrupting the player experience.

Teamwork plays a big role too. Our product, engineering, QA, and support teams are involved from the very beginning to make sure every release is not only innovative but also technically sound and fully compliant. By keeping a close eye on quality and using data to guide our decisions, we’re able to keep the platform both exciting and reliable.

Player feedback and behavioral data are absolutely key to how we shape OnlyWin Casino. Feedback gives us a clear picture of what players like, what doesn’t work, and what they would like to see more of. We respond to every user request and also monitor the product’s community discussions on social media. But we also rely on behavioral data that shows us how people actually use the product. This helps us identify patterns, such as which games are engaging players, where gaming incidents occur, or which features are underused. This understanding allows us to tailor the experience in ways that might not be apparent from feedback alone.

One of the standout features we’ve recently launched is OnlyWin VIP Club, designed with our top players in mind. Users enjoy daily cashback, extra weekly bonuses, and the ability to earn loyalty points. On top of that, VIPs get access to exclusive bonuses, special tournaments, gift cards, and even tickets to real-world sporting and cultural events.

Looking ahead, we’re developing even more features based directly on player feedback. One of the most requested additions is a personalised game recommended list tailored to each player’s preferences. We’re also in the process of expanding our lineup of exclusive tournaments and improving their availability. At the core of everything we do is a commitment to creating a platform that feels seamless, fair, and genuinely rewarding ー not just when you sign up, but every time you log in. That means we’re always listening to our community and evolving the experience based on what players actually want, not just what we assume they need.

This is something we think about all the time. New, high-quality products are constantly entering the market, and that’s undeniably a positive trend, it pushes us to keep improving. For us, standing out from the crowd means offering more than just big bonuses or free spins. At OnlyWin Casino, we focus on creating an experience that keeps players coming back: fast, hassle-free withdrawals, responsive customer support, and a platform that runs smoothly on both desktop and mobile. And we don’t just collect player feedback, also we use it to actively shape our product decisions. What truly sets us apart is our commitment to building long-term trust, not just grabbing attention with flashy promotions. It’s a slower path, but one that builds real loyalty.

At OnlyWin Casino, we make it a priority to offer payment methods that are both popular and convenient for our players. Most people use familiar options like Visa and Mastercard, as well as most trusted e-wallets such as Skrill, Neteller, and Jeton. We also support instant bank transfers, which are especially useful for local players in certain regions. For the players who prefer modern alternatives, we’ve added support for cryptocurrencies like Bitcoin and Ethereum ー these are fast, safest, and offer a bit more privacy. Our main focus is to keep the payment process smooth and straightforward, whether you're making a deposit or cashing out your winnings. We’re always paying attention to what our players want, and we regularly update our payment options to match their needs.

Our product is aimed at tier-1 markets such as Canada, Germany, and Australia, the regions that are well-developed, highly regulated, and extremely competitive. These characteristics make them particularly attractive to major operators, but they also present significant challenges. One of the biggest hurdles for any brand, including OnlyWin, is standing out in such a crowded space.

Strict regulatory frameworks also shape how we operate in these markets, so full compliance is essential. We’ve entered with a fully licensed platform that meets all necessary legal requirements.

In terms of player behavior, users in tier-1 markets are typically savvy and quick to adapt. They tend to seek out the best bonus offers and are always curious to try new platforms. That’s why we dedicate considerable time and resources to our user retention efforts. While retaining users in these markets can be demanding, it’s worth noting that the lifetime value (LTV) of players here is significantly higher than in many other regions.

That’s a great question and actually quite a broad one. I’ll try to keep it specific. In my view, working on a product team is not just about following a structured process; it’s about truly living the product. It's not enough to simply understand your audience, you have to be your audience. I mean constantly testing and refining the product, having local managers on the team who deeply understand user behaviour and preferences in specific regions, and staying in tune with every step of the user journey.

It also means keeping an eye on what competitors are doing and staying engaged with the community around your product. Don’t isolate yourself or your team in a vacuum, that's how you end up as a “decorative” product manager. Your goal should be to set trends, not just follow them. Working with OnlyWin, I will adhere to this approach.

Listen to your users, don't be afraid to experiment and constantly work on operational efficiency - and you will be successful in this market.

We're currently gearing up to launch a range of new activities and exclusive promotions, along with several features designed to enhance the overall gaming experience. These include expanded VIP Club functionality, exciting gamification, and faster withdrawal processing on the platform, as the best online casinos should have.

You can stay tuned for updates on the official website, and follow OnlyWin Casino on social media, we regularly share exclusive weekly bonuses with our gaming community.

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